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Surf excel is Indias no.1 matic detergent brand and is recommended by leading washing machine manufacturers such as Samsung, Videocon, Godrej, Panasonic, Electrolux, Siemens, Bosch, IFB & Kelvinator. Moreover, Surf excel matic is value for money as all you need is 1 scoop (60 gms) of the detergent powder for regular load of clothes, however for heavily soiled clothes we recommend 1 n half Scoop (90gms) of the detergent powder.